Amazon Inc, the world leading online retailer is now setting sight on the brick-and –mortar business, as it plans to open hundreds of physical bookstores across US.
According to WSJ report, The Seattle based company plans to open as many as 400 bookstores, Sandeep Mathrani, chief executive of mall operator General Growth Properties Inc., said. “You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400,” said Mr. Mathrani.
However, the report noted that it remained unclear where Mathrani got the potential figure of stores. Although it added that he may have spoken to Amazon’s real-estate executives.
Amazon opened its first brick-and-mortar store in Seattle, in November last year. The store was described as a “physical extension of Amazon.com.” the store offered books based on the customer rating and popularity on its own website.
The report maintained that, it would take years of work involving picking locations, reach leasing deals, and hire staff if Amazon were to open hundreds of stores. It added that physical stores would give Amazon customers a place to leaf through books before buying them.
According to Telegraph, the company did not comment on “rumours and speculation, said an Amazon spokeswoman. However, any move by Amazon to expand its books stores would lead to a showdown with rivals like Barnes & Noble Inc, the largest American bookstore chain, which operated 640 bookstores across the country.
Copyright Business Recorder, 2016
Courtesy : BRecorder