FRANKFURT: Carmaker Daimler has hired the head of China operations of rival Citroen to set up a new digitalisation unit at its Mercedes-Benz brand, Automobilwoche magazine will report on Monday.
The German carmaker is to launch the unit on August 1 under Sabine Scheunert, who it hired on July 1, according to pre-publication extracts released by the magazine.
With future generations of cars needing to be equipped with the technology to connect electric motors to batteries, talk to smartphones or activate brakes when a radar system detects an obstacle, software or digital expertise has become a new battleground for manufacturers.
Before her China assignment, Scheunert was chief digital officer of the PSA group, maker of Peugeot and Citroen, the magazine said.
Daimler was not immediately contactable for comment.
Copyright Reuters, 2016
Courtesy : BRecorder