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Efforts on to shield farmers from climate change impact

Efforts on to shield farmers from climate change impact

ISLAMABAD: Pakistan Telecommunication Authority (PTA) Chairman Ismail Shah has stressed that the government is making all necessary arrangements to cushion farmers against the challenges posed by climate change.

“The PTA will continue to encourage the development of local content-based applications and is willing to extend all sort of support to help farmers by providing reliable and timely information, automation of certain agricultural processes and connecting buyers and sellers in the marketplace,” he said.

Shah was speaking at the launch of ‘Ba Khabbar Kisan’ programme of Mobilink at Dera Sardar Sarfraz Khan, Attock. More than 1,000 local farmers and Mobilink and Warid CEO Aamir Ibrahim were present on the occasion.

“It gives me immense pleasure that Mobilink decided to launch an agri-service in line with international standards with the core objective of increasing farm productivity and income,” he said.

Mobilink has introduced the app-based service in an effort to raise awareness among farmers.

Utilising interactive voice response technology, the app will provide farmers different types of information and services such as optimised cultivation methods, modern farming techniques, health precautions for growers and plants, 24/7 helpline with training, weather information, crop insurance, market-related information and a platform for sales.

The free-of-charge service has been developed after understanding the needs of local farmers. It focuses on three main points of the agricultural sector – productivity loss, supply chain inefficiencies and financial exclusion – by offering relevant and timely information, supply chain-related services and mobile financial services.

“We believe this service will play an integral role in ensuring farmers get their due reward for playing an important role in the society,” Warid and Mobilink CEO Ibrahim said.

Courtesy : Express Tribune



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