Podcasters are frustrated with the way Apple treats the producers of the popular audio format, and the situation has gotten to the point where Apple and the top podcasters held a special meeting to try to resolve some of the issues, according to a report in the New York Times by John Herrman.
Apple invited a group of seven top podcasters to its headquarters, said the report, citing anonymous sources. The podcasters reportedly discussed in “frank terms” their biggest issues to a roomful of Apple employees. Eddy Cue, Apple SVP of Internet Software and Services, met with Apple employees in a subsequent closed-door meeting, according to the report.
According to the New York Times, the main grievances of podcasters are:
Lack of ability for podcasters to make money through subscription downloads
Insufficient analytic data about podcasts, such as listener counts and listener duration
Apple has only a single point-person that all podcasters must contact to deal with any issues
The podcast format was popularized by Apple in 2005. But podcasts have exploded in popularity in recent years, thanks to shows like “Serial.”
It’s unclear whether the meeting will result in any immediate changes in Apple’s approach to podcasts, and the report notes that no promises were made by Apple. But with rivals from Google to streaming music services all also eyeing podcasts as a big opportunity, Apple may feel pressure to appease the unrest among podcasters.
“We have more people than ever focused on podcasting, including engineers, editors and programmers,” Apple’s Cue told the New York Times in a prepared statement. “Podcasts hold a special place with us at Apple.”
Apple was not immediately available for comment.
Courtesy : businessinsider.com