Apple Inc, is at the moment all set to introduce its next inline iPhone and iPad model on March 15th, while it also target to start selling its upcoming devices in the same week of launch.
According to 9to5Mac, the Cupertino based tech, would introduce the new 4-inch iPhone dubbed the “iPhone 5se” and the latest iPad Air at an event on the mentioned date, while the devices would start selling by March 18th.
Apple standard procedure is to releases new iPhone models one or two weeks following the introduction events and an online pre-order period. However, launching the upcoming devices in such a short span of time and without offering pre-orders indicates that Apple has shifted from its previous strategy.
The California based technology giant has witnessed a decline in its iPhone demand. The 0.4 per cent rise in shipments in the fiscal first quarter was the slowest-ever increase in iPhone sales since iPhone was launched in 2007.
The report added, that the new 4-inch iPhone 5se is designed to spur iPhone hardware upgrades for customer seeking newer technologies and faster devices without the up gradation hassle to the larger 4.7-inch and 5.5-inch iPhone 6s and 6s Plus screen sizes.
Copyright Business Recorder, 2016
Courtesy : BRecorder