SAN FRANCISCO: Apple Inc unveiled its new water-resistant iPhone 7 with high-resolution dual-lens cameras at its fall product event on Wednesday, and said a Super Mario game was coming to the new phone and Pokemon Go would feature on its upgraded Apple Watch.
The excitement at the Bill Graham auditorium in San Francisco was not matched on Wall Street, where Apple’s stock was down 0.4 per cent.
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However, Nintendo Co Ltd’s US-listed shares, jumped more than 20 percent to trade around $35 on hopes its games would reach a new audience.
Nintendo Creative Fellow Shigeru Miyamoto stands next to the Super Mario character during an Apple media event in San Francisco, California, US September 7, 2016. PHOTO: REUTERS
The world’s best-known technology company made the details of the new phone public in a series of tweets that were quickly taken down, but not before being widely retweeted.
No headphone jack
One new feature – which may upset some consumers – is the removal of the headphone jack, requiring audio to be delivered via Apple’s proprietary “lightning” connector or by wireless.
Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the Apple AirPods during a media event in San Francisco, California, US September 7, 2016. PHOTO: REUTERS
“From the start we designed lightning to be a great audio connector,” Apple vice president Phil Schiller told the unveiling event.
“We are taking the headphones in iPhone 7 and 7 Plus to lightning, and including them in the box with the device. We have also made an adaptor, which will be included in the box as well.”
Courtesy : Express Tribune