Apple Inc, the modern hub of all things cool continues to dominate the smart-phone market in USA at least, with its iconic iPhone command a lion share of 40 percent market share in America.
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share.
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Apple controls 40% of the smartphone market, while Samsung has 31% and LG is the next closest rival with 10%.”
imageAccording to GSMarena, Samsung’s growth has been impressive, but other foreign OEM’s are exhibiting the same trend, although on a much smaller scale. Such as the likes of Motorola and HTC that have about 5% reach, combined.
The Korean mobile maker still lead the global race in 2015, with a total of 324.8 million units shipped, leaving Cupertino based tech at second place with about 231.5 million sales.
Another trend revealed in the study, revolved around the upgrade cycles of the smart-phone. The figures show that about a third of iOS users still own a handset that is more than two years old, while only 30% of Samsung Android users are on a device as old. This indicates to the durability of Apple handsets, but it shows Apple efforts to shorten hardware upgrade cycles as much as possible and encourage more frequent sales.
“Operators are pulling out all the tricks to encourage phone upgrades,” Wang said. “The once-familiar two-year contract, is gradually fading…. by the third quarter of 2015, only 51% of mobile consumers had a contract, down from almost 70% at the end 2011.”
Copyright Business Recorder, 2016
Courtesy : BRecorder