Citi Bank is using a rather novel way to recruit young talent.
The Wall Street firm has been using Snap Spectacles to give aspiring employees a preview of what life at Citi may look like.
“What we really loved about this concept is it allowed people to get a bird’s eye view to see new interactions and follow someone around as they do their job,” Courtney Storz, the head of global campus recruitment and program management at Citi, said.
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The first set of videos have been designed to show what a day in the life of an analyst in London or a tech intern in New York looks like. Citi collected a total of 14 Spectacles that cost $130 each and distributed them across five regions around the world.
The first video released by Citi features the bank’s head of digital product management Marilyn McDonald showcasing a day in her life. The video has been posted on Citi’s social media accounts.
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“A lot of folks who are interested in technology or technology-type opportunities post-graduation aren’t necessarily thinking about financial services,” Storz said. “If you could spend some time following a tech analyst who is working in the cybersecurity division, which is very fascinating, you might think very differently about your prospects at Citi,” she said.
Financial firms on Wall Street have found it difficult to attract young talent in the wake of the financial crisis and are employing new and innovative ways to attract fresh blood. Citi for example, has introduced the option of getting a year off from work for some to do charitable work while earning 60% of their salary.
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“Over the course of the past several hiring cycles and really coming out of the financial crisis, there are so many different opportunities for bright students right now,” Storz said. “There’s a much broader landscape and playing field today than, obviously, there was several years ago.” She claimed she had observed a spike in interest among college graduates over the past year.
While Citi Bank is the first to use Spectacles for recruitment purposes, Goldman Sachs and JPMorgan have been using Snapchat in connection with recruitment campaigns.
Snapchat’s parent company Snap launched Spectacles, video recording eyewear, last month. The smart wearables, sold through Snap vending machines, proved to be an instant success.
This article originally appeared on Business Insider.
courtesy : Express Tribune