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London Fashion Week is a clothing trade show held in London twice each year, in February and September. It is one of the “Big Four” fashion weeks, along with the New York, Milan and Paris.
History and organisation
Organised by the British Fashion Council (BFC) for the London Development Agency with help from the Department for Business, Innovation and Skills, London Fashion Week first took place in 1984. It currently ranks alongside New York, Paris and Milan as one of the ‘Big Four’ fashion weeks. It presents itself to funders as a trade event that also attracts significant press attention and benefit to taxpayers. Currently, it is sponsored by Mercedes-Benz, and Toni & Guy. It states that it is attended by over 5,000 press and buyers, and has estimated orders of £40 million or £100 million. A retail-focused event, London Fashion Weekend, takes place immediately afterwards at the same venue and is open to the general public.
The current venue for most of the “on-schedule” events is Somerset House in central London, where a large marquee in the central courtyard hosts a series of catwalk shows by top designers and fashion houses, while an exhibition, housed within Somerset House itself, shows over 150 designers. However, many “off-schedule” events, such as Vauxhall Fashion Scout and On|Off, are organised by other private-funded groups and take place at other venues in central London.
London is the first city to host Fashion Week in the World.
Manish Arora catwalk show at LFW 2006
Live video stream
In Spring 2010, London Fashion Week became the first major fashion week to offer designers showing collections on the catwalk at Somerset House the opportunity to broadcast their shows live on the Internet.
Models at the Ozwald Boateng show, 2010
London Collections Men
In Summer 2012, London introduced London Collections: Men, in addition to the collections shows in spring / summer and autumn / winter. Since its first instalment, the showcase has grown by 67% and will include 77 separate designers in June 2015.
Berlin Fashion Week (Berliner Modewoche) is a fashion week held twice annually (in January and July) in Berlin, Germany. Since its establishment in July 2007 it has gained great international attention for its many creative young designers who are flourishing in the fashion capital of Berlin. Since July 2011, the event has taken place part in front of the Brandenburg Gate.
Since the Spring/Summer 2012 season, Mercedes-Benz Fashion Week features young international talents in an exclusive show in cooperation with Elle. Fashion entrepreneurs can vie in the Start your Fashion Business competition. Another important event for young designers is the Designer for Tomorrow Award, which is held every summer season. A jury, which famous designer Marc Jacobs belongs to, chooses a winner who will be able to present his own show in the next winter season. Another specialty is the Berlin U-Bahn fashion show, that takes place in a chartered train of the U5 line.
Different trade fairs are an essential part of the Berlin Fashion Week, such as BREAD & BUTTER, Premium Fair, Bright Tradeshow, (capsule), Show&Order, PanoramaBerlin and The Gallery Berlin. Widely publicly available are the showfloors at Mercedes-Benz showfloor, Showfloor Berlin, Lavera Showfloor, GREENshowroom and Ethical Fashion Show.
Mercedes-Benz is the main sponsor of the fashion week. The last Berlin Fashion Week took place between January 18 and 22, 2016.
Courtesy : Wikipedia